Scent Intelligence is the science and technology of delivering the right scent, to the right person, at the right time.
For thousands of years, scent has shaped emotion, memory, focus and rest. Yet most scent experiences are still passive — the same fragrance for everyone, regardless of how someone feels or what they need.
Auric is building Scent Intelligence: a connected system that makes scent programmable and personalised. It brings together the Aromasphere, My Auric, guided Rituals and Auric oils at home, with Auric Spaces for workplaces and hospitality.
Modern life asks us to move between different states throughout the day. Scent can fit into everyday routines with less friction when delivery is programmable, guided and connected.
Scent Intelligence turns scent from a background fragrance into a connected wellbeing system. Today, it combines waterless hardware, My Auric, guided Rituals, oil identification and usage tracking. Over time, Auric’s roadmap may incorporate permissioned signals such as preferences, routines and compatible biometric context.
That is different from a commodity “smart diffuser” that simply schedules mist or oil. Intelligence here means the right scent experience for the moment, delivered through a coherent system: device, oils, app and ritual.
At the centre of the consumer experience is the Auric Aromasphere — a waterless, connected scent system designed for homes and intelligent spaces — with Auric oils and the Auric app.
In practice, Scent Intelligence shows up as:
Auric is a wellbeing technology company building Scent Intelligence and Mood as a Service™ — hardware, oils, software and environments working as one system.
Scent Intelligence is the foundation. Mood as a Service™ is how that intelligence is delivered as an ongoing scent-led wellbeing experience — for people at home and for organisations shaping how spaces feel.
What is Scent Intelligence?
Scent Intelligence is the science and technology of delivering the right scent, to the right person, at the right time — making scent programmable, personalised and connected across experiences organised around Calm, Focus, Energy and Sleep.
How is Scent Intelligence different from a smart diffuser?
Many smart diffusers focus on timers, mist or remote control. Scent Intelligence is the full system: guided Rituals, connected hardware, Auric oils and personalisation organised around Calm, Focus, Energy and Sleep — not just dispersing fragrance on a schedule.
Does Scent Intelligence require an app?
My Auric is how people choose experiences, run Rituals and manage the connected Aromasphere. The system brings device, oils and software together.
Is Auric an essential oil company?
Auric oils are part of a larger Scent Intelligence platform that also includes the Aromasphere, My Auric and Auric Spaces. Oils matter — they are not the whole product.
How does Scent Intelligence relate to Mood as a Service™?
Scent Intelligence is the underlying capability. Mood as a Service™ is the experience model: connected scent for homes and commercial environments.
Where can I experience Auric’s Scent Intelligence?
Start with the Auric Aromasphere and Auric app for home. Organisations can explore Auric Spaces for scent-intelligent environments.