What is Mood-as-a-Service™?

Mood-as-a-Service™ is Auric’s model for delivering wellbeing outcomes through intelligent scent — on demand, personalised and connected.

Where Scent Intelligence™ is the underlying capability (the right scent, to the right person, at the right time), Mood-as-a-Service™ is how that capability shows up as an ongoing experience: mood support you can choose, schedule and scale — at home with the Auric Aromasphere and Auric app, and in workplaces, retail and hospitality through Auric Spaces.

It is not a one-off fragrance. It is scent delivered as a service for how people want to feel — Calm, Focus, Energy and Sleep — across rooms and environments.

Why Mood-as-a-Service™ matters

Modern life asks people to move between emotional states all day. Most wellbeing tools add more effort. Environments already treat lighting, temperature and sound as controllable layers. Mood-as-a-Service™ brings that same idea to scent: programmable, repeatable mood support without turning wellbeing into another chore.

For individuals, that means rituals and personalisation that fit real days. For organisations, it means spaces people don’t just see and hear — they feel — with scent programmed by zone, time or purpose.

How Auric delivers Mood-as-a-Service™ at home

At home, Mood-as-a-Service™ centres on the Auric Aromasphere, Auric oils and the Auric app.

In practice:

The result is mood support that feels closer to setting a playlist or a lighting scene than managing a traditional diffuser.

How Auric delivers Mood-as-a-Service™ in spaces

Auric Spaces extends Mood-as-a-Service™ into workplaces, retail, hospitality, learning and other commercial environments.

Organisations use it to shape how spaces feel — calmer floors, focused project zones, restorative quiet rooms, memorable retail and guest experiences — with scent that can be programmed and kept consistent across locations.

Delivery scales from plug-and-play Aromasphere deployments in rooms and stores through to Auric Atmos for larger HVAC-integrated environments. Public proof already on auric.au includes Auric’s work with Telstra on emotional design in retail.

What Mood-as-a-Service™ is not

Auric is a wellbeing technology company. Mood-as-a-Service™ sits on top of Scent Intelligence™: hardware, oils, software and environments working as one system.

How this relates to Scent Intelligence™

Scent Intelligence™ is the foundation — programmable, personalised, connected scent. Mood-as-a-Service™ is the experience model built on that foundation.

Learn about Scent Intelligence™

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FAQ

What is Mood-as-a-Service™?

Mood-as-a-Service™ is Auric’s model for delivering wellbeing outcomes through intelligent scent — on demand, personalised and connected — at home and in commercial environments.

Is Mood-as-a-Service™ only for workplaces?

No. At home it shows up through the Aromasphere and Auric app. In organisations it shows up through Auric Spaces (and Atmos for larger environments).

How does the Auric app deliver Mood-as-a-Service™ at home?

The app is how you choose moods, run rituals and manage the connected experience with the Aromasphere so scent supports Calm, Focus, Energy and Sleep as part of daily life.

How is this different from buying essential oils?

Oils matter, but Mood-as-a-Service™ is the full system: device, oils, app rituals and — for organisations — programmable environments. It is an experience model, not a catalogue alone.

How does Mood-as-a-Service™ relate to Scent Intelligence™?

Scent Intelligence™ is the underlying capability. Mood-as-a-Service™ is how that capability is delivered as an ongoing wellbeing experience for people and spaces.

Where can I start with Mood-as-a-Service™?

For home, start with the Auric Aromasphere and Auric app. For organisations, explore Auric Spaces and book a Spaces consultation via the existing Spaces path on auric.au.