Mood as a Service™ is Auric’s model for delivering connected scent-led wellbeing experiences — on demand, personalised and scalable.
Where Scent Intelligence is the underlying capability — the right scent, to the right person, at the right time — Mood as a Service™ is how that capability becomes an ongoing experience people can choose, schedule and scale: at home with the Auric Aromasphere and My Auric, and in workplaces, retail and hospitality through Auric Spaces.
It is not a one-off fragrance. It is scent delivered as a service for how people want to feel — Calm, Focus, Energy and Sleep — across rooms and environments.
Modern life asks people to move between different states throughout the day. Environments already treat lighting, temperature and sound as controllable layers. Mood as a Service™ brings that same idea to scent: programmable, repeatable experiences designed to fit into everyday routines.
For individuals, that means rituals and personalisation that fit real days. For organisations, it means spaces people don’t just see and hear — they feel — with scent programmed by zone, time or purpose.
At home, Mood as a Service™ centres on the Auric Aromasphere, Auric oils and the Auric app.
In practice:
The result is a scent-led experience that feels closer to setting a playlist or lighting scene than managing a traditional diffuser.
Auric Spaces extends Mood as a Service™ into workplaces, retail, hospitality, learning and other commercial environments.
Organisations use it to program scent across work floors, project zones, quiet rooms, retail spaces and guest environments, with settings managed by location, zone and schedule.
Delivery scales from plug-and-play Aromasphere deployments in rooms and stores through to Auric Atmos for larger HVAC-integrated environments. Auric has documented a multi-state retail scent deployment with Telstra.
Auric is a wellbeing technology company. Mood as a Service™ sits on top of Scent Intelligence: hardware, oils, software and environments working as one system.
Scent Intelligence is the foundation — programmable, personalised, connected scent. Mood as a Service™ is the experience model built on that foundation.
Learn about Scent Intelligence
What is Mood as a Service™?
Mood as a Service™ is Auric’s model for delivering connected scent-led wellbeing experiences — on demand, personalised and scalable — at home and in commercial environments.
Is Mood as a Service™ only for workplaces?
No. At home it shows up through the Aromasphere and Auric app. In organisations it shows up through Auric Spaces (and Atmos for larger environments).
How does My Auric deliver Mood as a Service™ at home?
My Auric is how people choose experiences, run Rituals and manage the connected Aromasphere across Calm, Focus, Energy and Sleep.
How is this different from buying essential oils?
Oils matter, but Mood as a Service™ is the full system: device, oils, app-guided Rituals and — for organisations — programmable environments. It is an experience model, not a catalogue alone.
How does Mood as a Service™ relate to Scent Intelligence?
Scent Intelligence is the underlying capability. Mood as a Service™ is how that capability is delivered as an ongoing scent-led wellbeing experience for people and spaces.
Where can I start with Mood as a Service™?
For home, start with the Auric Aromasphere and Auric app. For organisations, explore Auric Spaces and book a Spaces consultation via the existing Spaces path on auric.au.