Austin, Texas – August 12, 2025 – Auric Essentials, the Australian health-tech pioneer behind the Intelligent Scent Platform and Mood as a Service™, has secured its first U.S. venture capital investment, joining the prestigious Sputnik ATX Summer 2025 cohort. The $100,000 USD SAFE investment marks a major milestone in Auric's North American expansion, with the potential for up to USD 400,000 in follow-on funding based on growth during the 13-week accelerator.
Auric Essentials' flagship product, the Aromasphere, is the world's first AI-powered, IoT-enabled smart diffuser that personalises scent rituals using biometric data, daily rhythms, and mood preferences. By uniting ancient aromatherapy with cutting-edge technology, Auric addresses some of today's most pressing wellness needs—reducing stress, improving focus, enhancing sleep, and elevating energy in real time.
"Auric is a big idea—an Intelligent Scent Platform designed to bring emotional wellness into everyday life," said Adam Good, Co-Founder and CEO of Auric Essentials. "Sputnik ATX is our first U.S. VC partner, and we could not be more pleased. A big reason we are here in Austin is Dr. Oksana Malysheva. Her leadership, belief in founders, and commitment to scaling transformative companies are exactly what we need at this stage. We are equally proud to be backed by an outstanding group of investors, including Antler, Brisbane Angels, Perth Angels, and Angelloop ."
Sputnik ATX, led by Dr. Malysheva as CEO and Managing Partner, is renowned for backing hands-on founders with scalable visions, combining capital with deep operational mentorship. Over the next 13 weeks in Austin, Co-Founders Adam Good and Alex Cutri will work with Sputnik's network to accelerate traction, sharpen go-to-market strategy, and prepare for rapid U.S. market penetration.
"Auric Essentials is exactly the kind of company we love to champion—category-defining vision, a unique technology platform, and founders who are committed to changing how we live and feel," said Dr. Oksana Malysheva, CEO of Sputnik ATX. "The Intelligent Scent Platform is a bold innovation that has the potential to shape the future of wellness technology globally."
Auric's inclusion in the Summer 2025 cohort builds on growing international momentum, with strategic partnerships in corporate wellness, retail, and smart home ecosystems.
About Auric Essentials
Auric Essentials is an Australian health-tech company pioneering Mood as a Service™—delivering personalised emotional wellness through the power of scent. Its flagship product, the AI-powered Aromasphere, integrates with leading smart home and wearable platforms to create dynamic, user-specific experiences. Auric's curated range of TGA-approved therapeutic oils and proprietary Auric Wellness Signature™ algorithm form the foundation of its mission to help people live calmer, more focused, energised, and restorative lives. Learn more at www.auric.au.
About Sputnik ATX
Sputnik ATX is an Austin-based venture capital firm and accelerator that backs founders with the resources, mentorship, and funding to scale. Offering an initial $100K USD investment and up to $400K USD in follow-on funding, Sputnik's 13-week in-person program focuses on building traction and sales while preparing startups for sustainable growth. Learn more at www.sputnikatx.com.
Media Contact:
Adam Good – Co-Founder & CEO, Auric Essentials
Email: adam.good@auricnow.com | Phone: +61 499 144 142
