Austin, TX – October 9, 2025 — Auric Essentials Pty Ltd, the Australian-born health-tech startup redefining wellbeing through scent, AI, and biometrics, has been invited to present at Austin Tech Week 2025, one of the city’s most anticipated annual gatherings of founders, investors, and innovators.
Auric’s presentation, titled “Scent, Science & Startups: The Future of Mood-as-a-Service™”, will be featured on October 23 as part of the Future Forces Track — a program spotlighting technologies poised to shape the next decade of human experience. Founders Adam Good (CEO) and Alex Cutri (CTO) will showcase the Auric Aromasphere, a smart device that learns and adapts to its user’s biometric and mood data to deliver personalised scent-based rituals.
“We’re honored to be part of Austin Tech Week and to share the science and soul behind Auric,” said Adam Good, Founder and CEO of Auric Essentials. “Scent is our most direct link to emotion, memory, and physiological balance. We believe the future of wellness will be personalized, data-driven, and deeply human — and we’re thrilled to bring that conversation to Austin’s vibrant startup stage.”
Held annually, Austin Tech Week celebrates the city’s thriving innovation ecosystem — a community of founders, VCs, and technologists shaping the future of technology, culture, and commerce. This year’s lineup includes some of the most dynamic voices in AI, digital health, and human performance, with the Future Forces Track exploring the intersection of science, creativity, and exponential technologies.
Auric’s 45-minute session will take place before an audience of startup peers, investors, and the wider Austin tech community, marking a major milestone in the company’s 13-week residency at Sputnik ATX, one of Texas’s leading venture accelerators. During their stay on 6th Street in downtown Austin, the Auric team has been immersed in mentorship, growth, and connection — part of the Summer ’25 VC cohort that brings together global founders building category-defining companies.
“Austin has quickly become the epicenter of innovation — a city where creative energy meets commercial momentum,” added Good. “To be here, presenting alongside extraordinary founders and future-shaping thinkers, is both humbling and energizing. We’re deeply grateful to the teams at Austin Tech Week and Sputnik ATX for the opportunity.”
Auric’s talk will explore how Mood-as-a-Service™ — an emerging category pioneered by the company — integrates scent, AI, and biometrics feedback to create adaptive wellbeing experiences. The session will include a live demo of the Auric Aromasphere and an introduction to The Auric Wellness Signature, the company’s scent personalisation engine.
About Auric Essentials Pty Ltd
Auric Essentials is a wellbeing technology company pioneering the intersection of scent, science, and AI. Its flagship product, the Auric Aromasphere, delivers personalized aromatherapy experiences based on biometric and behavioral data. Backed by Sputnik ATX and Antler VC, Auric is expanding from Australia to the United States, leading the evolution of Mood-as-a-Service™.
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press@auricnow.com
