Auric is heading to New York Tech Week as we officially open our U.S. Seed round and bring scent intelligence to one of the world’s most active startup and investor ecosystems.
From June 1 to June 6, Auric Founder and CEO Adam Good will be in New York meeting with investors, strategic partners, wellness operators and technology leaders as Auric moves into its next phase of growth.
The centrepiece of the week will be Auric’s appearance at Happy Wellness Group Demo Day II on Thursday, June 4, where Auric has been selected as one of 10 companies featured during one of the leading wellness capital events of New York Tech Week.
The event is expected to bring together hundreds of investors, operators, executives and category leaders focused on the future of health, wellness, consumer technology and human performance.
Why New York, why now
Auric is building scent intelligence: AI-powered scent rituals delivered through connected hardware, smart consumables and adaptive data.
Our first product, the Auric Aromasphere, delivers personalised scent rituals for calm, focus, energy and sleep through a connected device, app, therapeutic oils and RFID Smart Caps.
The world around us is becoming intelligent. Our homes, wearables, workplaces, lighting, sound and temperature are becoming responsive. But scent, one of the fastest pathways to mood, memory and emotion, has been left behind.
Auric is bringing scent into the future of wellness by making it programmable, personalised and connected.
The built world became smart. Now it is becoming emotional.
Opening the U.S. Seed round
During New York Tech Week, Auric is formally opening its U.S. Seed round through Auric Technologies, Inc., our Delaware C-Corp investment vehicle.
The Seed round will support Auric’s next stage of growth, including:
Scaling from the first 1,000 connected devices toward a U.S.-ready production plan
Expanding enterprise and strategic partnership opportunities
Supporting U.S. launch activity in the second half of 2026
Continuing development of the Auric Scent Cloud, app, RFID Smart Cap system and refill intelligence
Building the foundation for Mood-as-a-Service™
Investors and strategic partners can access Auric’s Seed investment page here:
The page includes access to Auric’s investment deck, Seed round information, strategic partnership opportunities and details on the Auric Aromasphere.
Auric at New York Tech Week
Adam will be attending investor, founder and wellness events throughout the week, with a focus on building relationships across venture capital, consumer technology, wellness, built environments, hospitality, retail and enterprise wellness.
Adam’s New York Tech Week schedule includes:
Monday, June 1
Oasis @ NY Tech Week: Human Flourishing
A gathering focused on human potential, wellbeing and the future of flourishing.
Healthtech Funders + Founders Happy Hour
An evening event bringing together healthtech founders, funders and ecosystem leaders.
Tuesday, June 2
Founders + Funders Happy Hour
A founder and investor networking event during New York Tech Week.
AI-focused founder and creative technology events
Auric will also be engaging with AI and physical-world technology communities during the week.
Wednesday, June 3
Investor and strategic partner meetings
Wednesday is being held for private meetings with investors, potential Seed lead partners, strategic customers and U.S. expansion relationships.
Thursday, June 4
Happy Wellness Group Demo Day II
Auric has been selected as one of 10 companies featured at Happy Wellness Group Demo Day II.
This will be Auric’s primary public appearance during New York Tech Week and a key moment as we introduce Auric’s U.S. Seed round to wellness-focused investors, operators and strategic partners.
Friday, June 5
Investor follow-ups and private demos
Friday will be focused on follow-up meetings, private demos and conversations emerging from Demo Day and the broader New York Tech Week schedule.
See the Auric Aromasphere in New York
Auric will be conducting private demos of the Auric Aromasphere throughout the week.
The Aromasphere is a connected scent device designed to deliver personalised rituals for calm, focus, energy and sleep. Combined with the My Auric app, therapeutic oils, RFID Smart Caps and Auric’s intelligence layer, it forms the foundation of our Mood-as-a-Service™ platform.
If you are investing, building or operating in wellness, consumer technology, smart environments, hospitality, retail, health, longevity or human performance, Adam would be glad to connect while in New York.
Get in touch
Adam Good, Founder and CEO of Auric, will be in New York from June 1 to June 6 for New York Tech Week.
You can view Adam’s New York Tech Week schedule here:
To arrange a meeting, request a private demo or learn more about Auric’s Seed round, connect with Adam on LinkedIn:
You can also reach out on X @adamgood
Investors and strategic partners can visit Auric’s Seed investment page to download the investment deck, learn about the Seed round, explore strategic partnership opportunities or purchase the Auric Aromasphere:
Auric is building Mood-as-a-Service™.
The future of wellness will not only be something we track on our wrists or open on a screen.
It will be something our environments deliver around us.
Something we breathe.
