Building a new category is rarely a straight line.
Unlike entering an established market, there isn’t a benchmark to compare against or a leaderboard you’re expecting to appear on. Instead, you collect signals that suggest you’re moving in the right direction.
This month, Auric received one of those signals.
Auric has been ranked the #3 Mental Health startup in Australia by F6S, one of the world’s largest startup communities, from more than 2 million startups on its platform.
We’re incredibly proud of the recognition, but what excites us most isn’t the ranking itself.
It’s what the ranking represents.
Mental health is becoming proactive, not reactive
For decades, mental health innovation has largely focused on treatment after problems arise.
We’re interested in another question.
How can technology help people regulate how they feel before stress, fatigue or overwhelm take hold?
That’s the thinking behind Auric.
We’ve created what we believe is the world’s first Scent Intelligence™ platform, combining connected hardware, AI and therapeutic essential oils to create personalised aroma experiences that support emotional wellbeing throughout the day.
Rather than simply making a room smell pleasant, Auric helps people intentionally shift their emotional state, whether that’s finding calm before sleep, improving focus during work, creating energy in the morning or establishing healthier daily rituals.
We call this Mood-as-a-Service™.
Building a new category
Every category begins with a different way of thinking.
Streaming changed music.
Smartphones changed communication.
Wearables changed how we understand our health.
We believe scent is next.
For thousands of years, scent has influenced human emotion, memory and behaviour. Today, advances in AI, connected devices and behavioural data make it possible to transform scent from a passive experience into an intelligent wellbeing platform.
That is the future we’re building.
Australian innovation on the global stage
We’re also pleased to see Australian companies continuing to lead in digital health and wellbeing.
Congratulations to the teams at Sonder and Sahha Health, whose work continues to push healthcare innovation forward. It’s encouraging to see multiple Australian companies recognised for helping shape the future of mental wellbeing.
Thank you
Recognition like this belongs to far more people than our team.
Thank you to our customers, investors, advisors, partners and supporters who continue to believe in Auric’s vision.
Every conversation, every introduction, every product order and every partnership helps us move one step closer to making scent as intelligent, personalised and accessible as music or lighting.
We’re incredibly grateful.
And we’re only just getting started.
