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Sydney, Australia | August 2026 – Auric has joined the portfolio of Scalare Partners (ASX:SCP) as the Australian technology company moves into its next stage of commercialisation and establishes the Auric Scent Lab in the heart of Sydney.
Auric is building a Scent Intelligence™ platform combining connected hardware, Physical AI, software and therapeutic scent to create more intelligent and personalised environments.
The company has now completed development and manufacturing of the first commercial Auric Aromasphere, with units being deployed into homes and workplaces across Australia.
As part of its relationship with Scalare, Auric has established the Auric Scent Lab at Merchant House, 333 Kent Street, within the Tank Stream Labs ecosystem.
The new space will become a working environment for Auric to scale production, demonstrate the Aromasphere and showcase the company’s broader roadmap towards Scent Intelligence.
Over the coming months, Auric plans to use the Scent Lab to bring customers, investors, partners and the wider technology community closer to what it is building, with a program of product demonstrations, industry events and collaborative sessions.
Adam Good, Co Founder and CEO of Auric, said:
“We’re excited to join the Scalare Partners portfolio and to have the opportunity to establish the Auric Scent Lab in the centre of Sydney.”
“Auric has reached an important point. The Aromasphere is now moving into customers’ homes and workplaces, manufacturing is scaling, and we can begin showing people not only the product we have built, but the much bigger roadmap towards Scent Intelligence.”
“The Scent Lab gives us somewhere to open the doors, bring people into the experience and demonstrate what happens when scent becomes programmable, personalised and intelligent.”
Auric’s Aromasphere is designed around four primary wellbeing states: Calm, Focus, Energy and Sleep, combining connected hardware with a growing software and intelligence layer that can personalise when, how and why scent is delivered.
The company is also expanding its enterprise applications, including its work with Telstra, where Auric has developed a signature scent experience and begun deploying its technology into commercial environments.
About Auric
Auric is an Australian technology company building Scent Intelligence™, an ambient computing platform designed to make scent programmable, personalised and intelligent.
Its first product, the Auric Aromasphere, combines connected hardware, software and therapeutic scent to create personalised experiences supporting Calm, Focus, Energy and Sleep across homes, workplaces and other physical environments.
About Scalare Partners
Scalare Partners (ASX:SCP) invests in and supports early-stage technology companies, working alongside founders as they commercialise, scale and build enduring businesses.
